The e-ruralnet project addresses the issue of enhancing lifelong learning opportunities in rural areas using ICT. Previous research identified important constraints not allowing the rural workforce to take advantage of ICT-enabled learning, mostly related to infrastructure and low personal motivation, and marked differences between countries, signifying that national policy contexts and the e-learning market dictate access to e-learning. Building on the Observatory experience, the issues of “needs” and “constraints” related to e-learning are further investigated from the viewpoint of innovation and creativity and linked to rural development.